Contextual Marketing

Contextual marketing can be defined as marketing your product in context to the interests of the customers. Over the years, business has evolved so much that they want to have value for every cent that they invest in their business. They have more defined goals and want their advertising to reach the right customers at the right time. This has given rise to contextual marketing and advertising.

A website ad can be termed as contextual marketing. Because the user clicks on the ad, he likes. Nowadays websites have also started to offer targeted text ads. These are also in context to the interests of the user. They are also in relevance to the content of the website that they appear. Search engines have also started to display ads depending on the keywords that users search.

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