Email Marketing

Email Marketing has been under allot of pressure with people always asking the question is it Spam? Well this is why agencies which utilize Email Marketing have to abide by the Can Spam act which states that Emails will not be sent to users which have not opted in to receive emails.

The agency must have an opt out link below the email which allows users to opt out of these emails being sent at any time. Email Marketing can be a very cost effective and high volume method of marketing but also risky at the same time.

The main thing is to make sure the agency you choose to work with abides by the Can Spam act and that they will not take part in spamming or any such activity.