Marketing Services

Pinnacle Marketing Agency offers a personal approach to every channel of Online Marketing from PPC, Display, Affiliate, Contextual, Textual, and Email Marketing we believe that the best way to Market a product/service is to understand it thoroughly. We also make sure we understand each agencies ROI goals and also activity targets to make sure we meet expectations.

A typical Search Engine Results Page (SERP)As a marketing strategy, SEO considers how search algorithms work and what people search for in order to increase a site's relevancy. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

Pay per click

Pay Per Click Search Marketing is the first choice for any agency looking to receive targeted traffic to their website. The best thing about Pay Per Click Search Marketing is the fact that you can track your expenditure per keyword allowing you to better optimize your ROI and shift the budget to the top performing keywords and get rid of unwanted keywords which are not cost effective.

Media Buying

Media Buying is the task of reaching out to any website which fits your targeted demographics which can be from Business/Finance websites like Bloomberg or Reuters reaching out to business savvy individuals who maybe hedge fund or portfolio managers working in large Financial orginizations to general portals like Yahoo or Lycos which reach out to a much broader range of browsers.

Display Marketing

Display/Banner Marketing is probably one of the oldest forms of Online Marketing and will probably outlast any form of advertising because it is based on the same concept of Bilboard and offline Display Advertising. The concept is to catch or spark the attraction in website browsers inorder to click on your ad visit your landing url and than complete the action which you desire. This form of Online Marketing may have less results in terms of conversion obviously depending on the content of the website and what the banner is.

Contextual marketing

Contextual Marketing is rapidly growing and more and more advertisers are signing up with agencies that offer contextual marketing as it is a cheap and targeted method of Online Marketing. The great thing about contextual marketing is the fact that it is text based so while someone is reading about loans the keywords choosen by the advertiser will be displayed hyperlinked so the reader may click on the hyperlinked text which will open up the advertisers website.

Affiliate Marketing

Affiliate Marketing is growing everyday as many online websites are understanding that it is the most cost effective method of online marketing. Some online website’s only use Affiliate Marketing to drive traffic to their website. Affiliate Marketing consists of offering a certain reward for an action which maybe a lead, sign up or sale. There are so many affiliate programs to choose from affiliate/publishers usually have a tough time choosing.

E-mail Marketing

Email Marketing has been under allot of pressure with people always asking the question is it Spam? Well this is why agencies which utilize Email Marketing have to abide by the Can Spam act which states that Emails will not be sent to users which have not opted in to receive emails. Also the agency must have an opt out link below the email which allows users to opt out of these emails being sent at any time. Email Marketing can be a very cost effective and high volume method of marketing but also risky at the same time.