Display MarketingDisplay/Banner Marketing is probably one of the oldest forms of Online Marketing and will probably outlast any form of advertising because it is based on the same concept of Bilboard and offline Display Advertising.

The concept is to catch or spark the attraction in website browsers inorder to click on your ad visit your landing url and than complete the action which you desire. This form of Online Marketing may have less results in terms of conversion obviously depending on the content of the website and what the banner is.

There will always be a better conversion advertising on websites which have related content on their websites. If you are looking to advertise a Financial service than it is best you look for websites which have Business/Finance content to advertise one.