Marketing Channels

Experts in Online marketing: Search Engine Marketing, Display Marketing, Contextual Marketing, Textual Marketing & Affiliate Marketing.

Online Marketing consists of many Channels and each channel needs to be used in order to feel the full effect and capacity as to what Online Marketing has to offer.

It all comes down to your current objectives are you a Fortune 500 company that just wants to do branding or are you a new coming agency offering a product/service and looking for a more direct response campaign.

Knowing your objective is the first step of choosing your Online Marketing strategy the second step is deciding which channel will suit your objective.

This is where pinnacle Marketing comes in with our years of knowledge and media spend we know where and how to get your job done. From branding with CPM’s to performance with CPA’s no objective or job is to be or to small.

Search marketing

Search Engine Marketing is the foundation of any business seeking to be in front of an audience of potential clients searching for your product or service online. Within Search Engine Marketing there is paid sponsored guaranteed advertising which can be seen on the top and right side of Search Engines such as Google and Yahoo.

Affiliate Marketing

Affiliate Marketing gained more and more awareness due to the 100% performance based marketing providing visible results. This is the ultimate source for direct response traffic although it is important that you setup your offer whether Lead or Sale based to make sure there is no possible way to create loopholes for fraud.

Contextual Marketing

Contextual marketing can be defined as marketing your product in context to the interests of the customers. Over the years, business has evolved so much that they want to have value for every cent that they invest in their business. They have more defined goals and want their advertising to reach the right customers at the right time.

Display Marketing

Display Marketing allows both brand advertisers and direct response advertisers the ability to push their product and service in front of hundreds of millions of users at any given time. This is really the most effective method of complimenting your pull efforts and many advertisers find when doing a combination of Display and Search Marketing.

E-mail Marketing

Email Marketing is a form of direct marketing which allows companies to send potential clients emails about their products and services. Email Marketing gets a lot of bad publicity due to spammers who do not abide by the CANSPAM act it is a very effective source of generating revenue from either internal database of users or external opt in emails.